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Consumer Behavior FOR DUMMIES /

Lake, Laura A.

Consumer Behavior FOR DUMMIES / by Laura Lake. - xviii, 362 pages ; 24 cm

Includes index.

ISBN: 9780470449837

LCCN: 2009925034

Subjects--Topical Terms:
Consumer behavior.
El comportamiento del consumidor.

LC Class. No.: HF 5415.32 / L192c 2009

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