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E-commerce

Catalani, Luciane.

E-commerce Luciane Catalani, André Kischinevsky, Eduardo Ramos, Heitor Simáo. - 2da ed - Rio de Janeiro Editora FGV 2006. - 168 p il 21 cm. - Marketing .

Inclui bibliografia.

ISBN: 852250461X 9788522504619

Subjects--Topical Terms:
Marketing.
Consumer behavior.
Comercio Electronico.
Mercadeo.
El comportamiento del consumidor.

Subjects--Index Terms: Comportamento Consumidor Marketing Internet

LC Class. No.: HF 5548.32 / C357c 2006

Dewey Class. No.: 658.84

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