Persuasive writing : how to harness the power of words /
Frederick, Peter.
Persuasive writing : how to harness the power of words / Peter Frederick. - Harlow : Prentice Hall, 2011. - xii, 194 p. : ill. ; 22 cm.
Includes index.
What is persuasive writing? -- Tools for persuasive writing -- Persuasion : beyond logic -- Commercial break : advertisement slogans -- Conciseness equals clarity -- Verbs equal vigour -- Mistakes -- Planning and structuring -- Layout, fonts and formatting -- Tips for common documents -- Persuasion : the dark arts.
A combination of effective writing, decision-making and persuasion. Designed for everyday use, this book offers practical advice to help readers write concise, convincing and effective documents.
0273746138 (pbk.)
HF 5718.3 / F852p 2011
808
Persuasive writing : how to harness the power of words / Peter Frederick. - Harlow : Prentice Hall, 2011. - xii, 194 p. : ill. ; 22 cm.
Includes index.
What is persuasive writing? -- Tools for persuasive writing -- Persuasion : beyond logic -- Commercial break : advertisement slogans -- Conciseness equals clarity -- Verbs equal vigour -- Mistakes -- Planning and structuring -- Layout, fonts and formatting -- Tips for common documents -- Persuasion : the dark arts.
A combination of effective writing, decision-making and persuasion. Designed for everyday use, this book offers practical advice to help readers write concise, convincing and effective documents.
0273746138 (pbk.)
HF 5718.3 / F852p 2011
808