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Técnicas de la motivación publicitaria /

Marcus-Steiff, Joachim.

Técnicas de la motivación publicitaria / Joachim Marcus-Steiff ; traducción de M. Sagittaire. - Buenos Aires : Ediciones Troquel, 1968. - 232 p. : il. ; 20 cm.

Bibliografía: p. 195-232.

Subjects--Topical Terms:
Advertising
Motivation research (Marketing)
Advertising--Research.

LC Class. No.: HF 5823 / M322t 1968

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