Campaign strategies and message design : a practitioner's guide from start to finish /
Moffitt, Mary Anne, 1944-
Campaign strategies and message design : a practitioner's guide from start to finish / Mary Anne Moffitt. - Westport, Conn. : Praeger, 1999. - xi, 207 p. : ill. ; 25 cm.
Includes bibliographical references (p. [201]-203) and index.
0275955923 (acid-free paper) 0275964701 (pbk. : acid-free paper)
98033613
Publicity.
Corporate image.
HF 5823 / M695c 1999
659
Campaign strategies and message design : a practitioner's guide from start to finish / Mary Anne Moffitt. - Westport, Conn. : Praeger, 1999. - xi, 207 p. : ill. ; 25 cm.
Includes bibliographical references (p. [201]-203) and index.
0275955923 (acid-free paper) 0275964701 (pbk. : acid-free paper)
98033613
Publicity.
Corporate image.
HF 5823 / M695c 1999
659