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Reestructuras del sistema publicitario /

Reestructuras del sistema publicitario / Juan Salvador Victoria Mas, coordinador. - 1a ed. - Barcelona : Editorial Ariel, 2005. - 302 p. : il. ; 24 cm. - Ariel comunicación .

Bibliografía al final de cada capítulo.

ISBN: 8434413043 9788434413047

Subjects--Topical Terms:
Advertising.
Publicity

Subjects--Index Terms: Publicidad.

LC Class. No.: HF 5823 / R329 2005

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