The media handbook : a complete guide to advertising media selection, planning, research, and buying /

Katz, Helen E.

The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. - 3. ed. - Mahwah, N.J. : L. Erlbaum Associates, 2007. - xvii, 189 p. : ill. ; 23 cm. - LEA's communication series .

Includes bibliographical references (p. 181-184) and index.

0805857176 (alk. paper) 0805857184 (alk. paper)

2005057745


Advertising media planning.
Mass media and business.
Marketing channels.

HF 5826.5 / K19m 2007

659