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Positioning : the battle for your mind /

Ries, Al.

Positioning : the battle for your mind / by Al Ries and Jack Trout. - 1st ed., rev. - New York : McGraw-Hill, c1986. - x, 213 p. ; 21 cm.

Includes index.

ISBN: 0446347949

LCCN: 85014898

Subjects--Topical Terms:
Positioning (Advertising)
Posicionamiento (Publicidad)

LC Class. No.: HF 5827.2 / R559p 1986

Dewey Class. No.: 659.1

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