Advertising campaign planning : developing an advertising-based marketing plan /

Avery, Jim, 1947-

Advertising campaign planning : developing an advertising-based marketing plan / Jim Avery. - 3rd edition - Chicago : Copy Workshop, 2000. - 264 pages : illustrations ; 24 cm.

Includes bibliographical references.

188722906X 9781887229067

00266880


Advertising campaigns--Planning.
Advertising media planning.
Marketing--Planning.
Campañas publicitarias
Planificación de los medios de publicidad
Planificación del mercadeo

HF 5837 / A954a 2000

659.1