Targeted : how technology is revolutionizing advertising and the way companies reach consumers /
Smith, Mike, 1966-
Targeted : how technology is revolutionizing advertising and the way companies reach consumers / Mike Smith. - xiii, 208 p. : ill. ; 24 cm
Includes bibliographical references and index.
The congested online ecosystem -- Search engine marketing -- Auctions and the development of paid-search advertising -- The Google eclipse -- Display advertising and the advent of ad networks -- Real-time bidding and the transformation of online advertising -- How real-time bidding works -- Right media builds its ad server -- Real-time bidding in action -- The impact of data on digital advertising -- Data collection and its effect on privacy -- New technologies.
Presents the latest advancements in Internet marketing, offering technology breakthroughs, industry developments, marketing strategies, and predictions for the future.
9780814434994 (hardcover) 0814434991 (hardcover)
Internet advertising.
Internet marketing.
Target marketing.
Publicidad por internet
Mercadeo por internet
HF 6146 / S655t 2015
659.1/11
Targeted : how technology is revolutionizing advertising and the way companies reach consumers / Mike Smith. - xiii, 208 p. : ill. ; 24 cm
Includes bibliographical references and index.
The congested online ecosystem -- Search engine marketing -- Auctions and the development of paid-search advertising -- The Google eclipse -- Display advertising and the advent of ad networks -- Real-time bidding and the transformation of online advertising -- How real-time bidding works -- Right media builds its ad server -- Real-time bidding in action -- The impact of data on digital advertising -- Data collection and its effect on privacy -- New technologies.
Presents the latest advancements in Internet marketing, offering technology breakthroughs, industry developments, marketing strategies, and predictions for the future.
9780814434994 (hardcover) 0814434991 (hardcover)
Internet advertising.
Internet marketing.
Target marketing.
Publicidad por internet
Mercadeo por internet
HF 6146 / S655t 2015
659.1/11