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Prentice Hall custom business resources /

Prentice Hall custom business resources / Custom business resources compiled by Gopala "GG" Ganesh. - Boston, MA : Pearson Custom Publishing, c2005. - vi, 137 p. : ill., map ; 28 cm.

"MKTG 4880 advanced marketing management, University of North Texas, Denton, TX 76203, Fall 2005."

Includes bibliographical references.

ISBN: 0536872503 9780536872500

Subjects--Topical Terms:
Marketing.
Marketing--Case studies.

LC Class. No.: HF5415 / G196p 2005

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