Data driven marketing for dummies /
Semmelroth, David
Data driven marketing for dummies / by David Semmelroth. - xiv, 291 pages : illustrations ; 23 cm. - For dummies . - for dummies .
"For Dummies A Willey Brand." Includes index.
Introduction -- Data driven marketing 101: it's all about the customer -- Communicating directly with your customers -- The forest for the trees: where is the customer in all that data? -- Using and managing your customer contact information -- Getting your message out: marketing campaign basics -- You're going to need a geek: introduction to analyzing data -- Birds of a feather buy together: segmenting your customers -- Getting the most from your transaction data -- The good, the bad, and the ugly: understanding customer profitability -- The tactical advantage: designing data driven marketing campaigns -- From the window to the counter: getting shoppers to buy -- Crafting your marketing message -- Using customer data online -- Learning curve: setting up a testing plan -- Getting to the bottom line: tracking and measuring your campaigns -- Putting your geek to work: analyzing campaign results -- Sharing customer data throughout your enterprise -- Ten (or so) ways to capture customer data -- Ten resources for information and assistance. Getting started with data driven marketing. Digging deeper into your data: analytics. Putting your data to work. The feedback cycle: learning from experience. The part of tens.
Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately measure the impact of marketing campaigns. This guide shows you how to use all the data at your disposal to improve future campaigns.
9781118615843 1118615840
Marketing--Handbooks, manuals, etc.
Mercadeo --Procesamiento de datos
Mercadeo--Manuales
Big data
Handbooks and manuals.
HF 5415.125 / S472d 2013
658.800285
Data driven marketing for dummies / by David Semmelroth. - xiv, 291 pages : illustrations ; 23 cm. - For dummies . - for dummies .
"For Dummies A Willey Brand." Includes index.
Introduction -- Data driven marketing 101: it's all about the customer -- Communicating directly with your customers -- The forest for the trees: where is the customer in all that data? -- Using and managing your customer contact information -- Getting your message out: marketing campaign basics -- You're going to need a geek: introduction to analyzing data -- Birds of a feather buy together: segmenting your customers -- Getting the most from your transaction data -- The good, the bad, and the ugly: understanding customer profitability -- The tactical advantage: designing data driven marketing campaigns -- From the window to the counter: getting shoppers to buy -- Crafting your marketing message -- Using customer data online -- Learning curve: setting up a testing plan -- Getting to the bottom line: tracking and measuring your campaigns -- Putting your geek to work: analyzing campaign results -- Sharing customer data throughout your enterprise -- Ten (or so) ways to capture customer data -- Ten resources for information and assistance. Getting started with data driven marketing. Digging deeper into your data: analytics. Putting your data to work. The feedback cycle: learning from experience. The part of tens.
Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately measure the impact of marketing campaigns. This guide shows you how to use all the data at your disposal to improve future campaigns.
9781118615843 1118615840
Marketing--Handbooks, manuals, etc.
Mercadeo --Procesamiento de datos
Mercadeo--Manuales
Big data
Handbooks and manuals.
HF 5415.125 / S472d 2013
658.800285