Buying in : the secret dialogue between what we buy and who we are /

Walker, Rob, 1968-

Buying in : the secret dialogue between what we buy and who we are / Rob Walker. - 1ra. ed. - New York : Random House, c2008. - xxi, 291 p. ; 25 cm.

Includes bibliographical references (p. [265]-274) and index.

9781400063918 (alk. paper) 1400063914 (alk. paper)

2007039973


Branding (Marketing)--United States.
Brand name products--United States.

HF5415.1255 / .W35 2008

658.8/270973