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Strategic marketing management /

Strategic marketing management / readings selected by Robert J. Dolan. - Boston, Mass. : Harvard Business School Publications, c1991. - xvi, 656 p. : ill. ; 25 cm. - Practice of management series .

Includes bibliographical references and index.

ISBN: 0875843107

LCCN: 91031903

Subjects--Topical Terms:
CRV
Colección René Villarreal.
Marketing--Management.

LC Class. No.: HF5415.13 / .S894 1991

Dewey Class. No.: 658.8

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