The credible company : communicating with today's skeptical workforce /

D'Aprix, Roger M.

The credible company : communicating with today's skeptical workforce / Roger D'Aprix. - San Francisco : Jossey-Bass, c2009. - xxiii, 157 p. : ill. ; 24 cm.

Includes bibliographical references (p. 147) and index.

A morality tale -- Information -- Needs on the job -- Face-to-face -- Openness -- Research -- Marketplace -- Strategy.

In The Credible Company , communication expert Roger D'Aprix provides a logical and tested strategy to inform skeptical employees in a time of turbulent change. With information being the lifeblood of today's intellectual-capital assembly line, D'Aprix explains, the internal communication task has taken on an unprecedented importance.

0470274743 (cloth) 9780470274743 (cloth)

2008027544


Communication in personnel management.
Communication in management.

HF5549.5.C6 / D999 2009

658.4/5