Creating effective advertising : using semiotics /

Nadin, Mihai.

Creating effective advertising : using semiotics / by Mihai Nadin and Richard D. Zakia. - New York : Consultant Press, c1994. - 160 p. : ill. (some col.) ; 29 cm.

Includes bibliographical references (p. 149-154) and index.

0913069469 : $39.95 9780913069462

94004481


Advertising copy.
Advertising layout and typography.
Semiotics.
Reclame.
Semiotiek.

HF5825 / .N136c 1994

659.13/2