Promoting your cause : a guide for fundraisers and campaigners /

Gilchrist, Karen.

Promoting your cause : a guide for fundraisers and campaigners / Karen Gilchrist. - London : Directory of Social Change, 2002. - iv, 112 p. ; 24 cm. - "How to" guide .

What promotional techniques can help?, 5. -- Your identity, 8. -- Printed material, 24. -- Websites, 40. -- Video and audio, 48. -- Using the media, 56. -- Open days, roadshows, balls, conferences and exhibitions, 76. -- Making a presentation, 85. -- Merchandise, 96. -- Creative packages, 101. -- Finishing touches, 105. -- Finding out how you are doing, 107

1900360950 9781900360951


Fund raising.
Associations, institutions, etc.--Marketing.

HG 177 / G467p 2002

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