The culture code : an ingenious way to understand why people around the world buy and live as they do /

Rapaille, Clotaire.

The culture code : an ingenious way to understand why people around the world buy and live as they do / Clotaire Rapaille. - 1st ed. - New York : Broadway Books, c2006. - x, 208 p. ; 25 cm.

Includes index.

0767920562 (alk. paper) 9780767920568

2005058128


Social perception.
Cognition and culture.
National characteristics.
Consumer behavior--Psychological aspects.

HM 1041 / R216c 2006

305.8