The rules of influence : winning when you're in the minority /
Crano, William D., 1942-
The rules of influence : winning when you're in the minority / William D. Crano. - 1st ed. - New York : St. Martin's Press, 2012. - 279 p. ; 25 cm.
Includes bibliographical references.
Who and what is a minority? -- How our groups define who we are -- You in or out? -- Re-sizing Goliath -- The Holy Trinity (plus one) of minority influence -- Making the subjective objective -- Things are not always as they seem -- Getting it all wrong -- The empire strikes back -- The new rules of influence.
9780312552299 (hardcover)
2011053242
Social influence.
Influence (Psychology)
Social groups--Psychological aspects.
Minorities.
Majorities.
Influencia social.
Psicología social.
Grupos sociales--Aspectos psicológicos.
Dinámica de grupos.
Minorías.
HM 1176 / C891r 2012
302/.13
The rules of influence : winning when you're in the minority / William D. Crano. - 1st ed. - New York : St. Martin's Press, 2012. - 279 p. ; 25 cm.
Includes bibliographical references.
Who and what is a minority? -- How our groups define who we are -- You in or out? -- Re-sizing Goliath -- The Holy Trinity (plus one) of minority influence -- Making the subjective objective -- Things are not always as they seem -- Getting it all wrong -- The empire strikes back -- The new rules of influence.
9780312552299 (hardcover)
2011053242
Social influence.
Influence (Psychology)
Social groups--Psychological aspects.
Minorities.
Majorities.
Influencia social.
Psicología social.
Grupos sociales--Aspectos psicológicos.
Dinámica de grupos.
Minorías.
HM 1176 / C891r 2012
302/.13