Primer of public relations research /
Stacks, Don W.
Primer of public relations research / Public relations research Don W. Stacks. - New York : Guilford, c2002. - ix, 318 p. : ill. ; 24 cm.
Includes bibliographical references and index.
An introduction to research in public relations. Research -- Management of research in public relations -- Ethical concerns in public relations research. Informal research methodology. Historical and secondary research methods -- Case studies -- Informal methods of observing people -- Content analysis. Formal research methodology. Measurement in public relations -- Sampling messages and people -- Survey and poll methods -- Experimental method -- Descriptive statistical reasoning and computer analysis -- Inferential statistical reasoning and computer analysis. Obtaining and reporting public relations research. Writing and evaluating the request for research proposal -- Writing and presenting the final research report.
1572307269 9781572307261
2002280184
Public relations--Research.
Relaciones públicas--Investigaciones.
Relations publiques--Recherche.
HM 263 / S775p 2002
659.2072
Primer of public relations research / Public relations research Don W. Stacks. - New York : Guilford, c2002. - ix, 318 p. : ill. ; 24 cm.
Includes bibliographical references and index.
An introduction to research in public relations. Research -- Management of research in public relations -- Ethical concerns in public relations research. Informal research methodology. Historical and secondary research methods -- Case studies -- Informal methods of observing people -- Content analysis. Formal research methodology. Measurement in public relations -- Sampling messages and people -- Survey and poll methods -- Experimental method -- Descriptive statistical reasoning and computer analysis -- Inferential statistical reasoning and computer analysis. Obtaining and reporting public relations research. Writing and evaluating the request for research proposal -- Writing and presenting the final research report.
1572307269 9781572307261
2002280184
Public relations--Research.
Relaciones públicas--Investigaciones.
Relations publiques--Recherche.
HM 263 / S775p 2002
659.2072