The complete guide to fundraising management /

Weinstein, Stanley, 1943-

The complete guide to fundraising management / Stanley Weinstein. - 3rd ed. - Hoboken, N.J. : John Wiley & Sons, c2009. - xxiii, 360 p. : ill. ; 24 cm. - AFP fund development series. .

"The AFP fund development series"--P. v. Includes index.

Five major fundraising principles -- Your organization and the nonprofit world -- Managing the resource development function -- The case for support and fundraising materials -- Managing information -- Prospect identification, research, and segmentation -- Nurturing relations -- Major gift programs -- Mail and email fundraising -- Telephone solicitations -- Special event fundraisers -- Grantmanship -- Planned giving -- Capital and endowment campaigns -- Human resources.

9780470375068 (cloth/website) 047037506X (cloth/website)

2008042569

GBA8D1031 bnb

014821344 Uk


Fund raising--Management.--United States
Nonprofit organizations--Finance--Management.--United States

HV41.9.U5 / W424c 2009

658.15/224