Handbook of political marketing /
Handbook of political marketing /
edited by Bruce I. Newman
- Thousand Oaks, CA : Sage Publications, 1999
- xxiv, 792 p. : ill. ; 27 cm.
Conceptual and historical origins of political marketing -- Management of political campaigns -- Analysis of the political marketplace -- Development of political strategy -- Execution of political campaigns -- Political marketing and democracy.
076191109X
Campaign management.
Political campaigns.
Marketing.
JA 85 / H236 1991
324.7
Conceptual and historical origins of political marketing -- Management of political campaigns -- Analysis of the political marketplace -- Development of political strategy -- Execution of political campaigns -- Political marketing and democracy.
076191109X
Campaign management.
Political campaigns.
Marketing.
JA 85 / H236 1991
324.7