Political marketing and British political parties : the party's just begun /

Lees-Marshment, Jennifer

Political marketing and British political parties : the party's just begun / Jennifer Lees-Marshment - Manchester : Manchester University Press, 2001 - xiv, 250 p. : ill. ; 24 cm.

0719060168 (hbk.) 0719060176 (pbk.)


Public relations and politics.
Communication in politics.
Política y medios de comunicación de masas
Publicidad política

JA 85 / L487p 2001