Packaging the presidency : a history and criticism of presidential campaign advertising /
Jamieson, Kathleen Hall.
Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jamieson. - Oxford ; New York : Oxford University Press, 1988, c1984. - xxvi, 505 p. : ill. ; 21 cm. - Oxford paperbacks .
Includes index.
Bibliography: p. 472-495.
0195056566 (pbk.)
88011767
Presidents--Election.--United States
Advertising, Political--United States.
Presidentes--Elecciones--Estados Unidos.
United States--Politics and government--1945-1989.
United States--Politics and government--1989-
Estados Unidos--Política y gobierno--1989.
JK 524 / J32p 1988
324.7/0973
Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jamieson. - Oxford ; New York : Oxford University Press, 1988, c1984. - xxvi, 505 p. : ill. ; 21 cm. - Oxford paperbacks .
Includes index.
Bibliography: p. 472-495.
0195056566 (pbk.)
88011767
Presidents--Election.--United States
Advertising, Political--United States.
Presidentes--Elecciones--Estados Unidos.
United States--Politics and government--1945-1989.
United States--Politics and government--1989-
Estados Unidos--Política y gobierno--1989.
JK 524 / J32p 1988
324.7/0973