Presidential campaigning in the Internet age /

Stromer-Galley, Jennifer

Presidential campaigning in the Internet age / Jennifer Stromer-Galley. - xiii, 224 pages : illustrations ; 24 cm

Includes bibliographical references (pages 189-214) and index.

Introduction: The Paradox of Digital Campaigning in a Democracy -- 1996: Mass-Mediated Campaigning in the Nascent Internet Age -- 2000: Experimentation in the Internet Age -- 2004: The Paradigm Shift -- 2008: Networked Campaigning and Controlled Interactivity -- 2012: Data-Driven Networked Campaigning -- Conclusion: Shifting Practices of Political Campaigns and Political Culture.

Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs).

9780199731947 (pbk. : alk. paper) 0199731942


Internet in political campaigns--United States.
Digital communications--United States.
Presidential candidates--United States.
Candidatos presidenciales--Estados Unidos
Comunicaciones digitales--Estados Unidos
Internet --Aspectos políticos--Estados Unidos

JK 2281 / S921p 2014

324.7/3