The marketing of the president : political marketing as campaign strategy /

Newman, Bruce I.

The marketing of the president : political marketing as campaign strategy / Bruce I. Newman. - Thousand Oaks, CA : Sage Publications, c1994. - xvii, 165 p. : ill. ; 24 cm.

Includes bibliographical references (p. 152-153) and indexes.

080395137X 0803951388 (pbk.)

93032450


Presidents--Election.--United States
Campaign management--United States.
Political campaigns--United States.
Marketing--United States.

JK 528 N551m 1994 JK528 / .N48 1994

324.7/0973