Shakespeare, Einstein, and the bottom line : the marketing of higher education
Kirp, David L.
Shakespeare, Einstein, and the bottom line : the marketing of higher education David L. Kirp - Cambridge, Mass. [u.a.] Harvard Univ. Press 2004 - VI, 328 S.
Includes bibliographical references and index
0674011465 9780674011465 0674016343 9780674016347
Primera Jornada de Catalogacion.
Universities and colleges--Marketing.--United States
Education, Higher--Public relations--United States.
Universidades y colegios--Estados Unidos.
Educación superior--Estados Unidos.
LB 2342.8 / K59s 2003
378.73
Shakespeare, Einstein, and the bottom line : the marketing of higher education David L. Kirp - Cambridge, Mass. [u.a.] Harvard Univ. Press 2004 - VI, 328 S.
Includes bibliographical references and index
0674011465 9780674011465 0674016343 9780674016347
Primera Jornada de Catalogacion.
Universities and colleges--Marketing.--United States
Education, Higher--Public relations--United States.
Universidades y colegios--Estados Unidos.
Educación superior--Estados Unidos.
LB 2342.8 / K59s 2003
378.73