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Mass media : an introduction to modern communication /

Hiebert, Ray Eldon.

Mass media : an introduction to modern communication / Ray Eldon Hiebert, Donald F. Ungurait, Thomas W. Bohn. - New York : McKay , c1974. - xvi, 495 p. : ill. ; 23 cm.

Includes index.

Bibliography: p. 445-482.

ISBN: 0679302379 9780679302377

LCCN: 72096710

Subjects--Topical Terms:
Communication.
Mass media.
Comunicación.

LC Class. No.: P 90 / H633m 1974

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