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Potter, W. James

Media literacy / W. James Potter. - 3rd ed. - Thousand Oaks, CA : Sage, c2005. - xii, 467 p. : ill. ; 24 cm.

Includes bibliographical references (p. 435-455) and index.

Why increase media literacy? -- Defining media literacy -- The media literacy model -- Developing media literacy -- Reality and media messages -- Entertainment content -- What is news? -- Advertising -- Development of the mass media industries -- Economic perspective -- Who owns and controls the mass media? -- What is an audience? -- Broadening our perspective on media effects -- How does the effects process work? -- Effects on institutions -- The importance of real-world knowledge -- Personal strategy for increasing media literacy -- Helping others increase media literacy -- Media influence on sports -- Media violence -- Privacy and piracy with the media -- Appendix A. Profiles of the mass media industries -- Appendix B. Immediate and long-term effects of media on individuals -- Appendix C. Media literacy organizations.

ISBN: 1412909899 (pbk. : alk paper) 9781412909891 (pbk. : alk paper)

Subjects--Topical Terms:
Media literacy.
Alfabetización informacional
Tecnologías de la información y la comunicación
Alfabetización tecnológica
Medios de comunicación de masas

LC Class. No.: P 96 / P869m 2005

Dewey Class. No.: 302.23