Web words that work : writing online copy that sells /
Miller, Michael, 1958-
Web words that work : writing online copy that sells / Michael Miller. - Indianapolis, Indiana. : Que Publishing, [2013] - xvi, 283 p. : ill. ; 23 cm
Includes index.
p.1. Online copywriting 101 -- What's different about writing online copy? -- Punctuation, grammar, and other rules to live by -- Conveying confusing content, clearly -- Keeping it short and simple -- Organizing your content -- Firing up your readers -- Finding your voice -- Incorporating visuals -- Utilizing links and outside content -- Optimizing your copy for web search -- p. 2. Writing for different vehicles -- Writing web pages -- Writing online articles -- Writing blog posts -- Writing social media updates -- Writing email newsletters and promotions -- Writing online ads -- Writing online press releases -- Writing online help files and FAQs -- Writing web interfaces -- Writing for mobile devices -- p. 3. Getting it done -- Determining the right delivery formats -- Dealing with web page design -- Working with technical and design staff -- The final word : think like the reader.
9780789750594 0789750597
2012046091
Online authorship.
Webometrics
20150700
PN 171 / M649w 2013
808.06/6659
Web words that work : writing online copy that sells / Michael Miller. - Indianapolis, Indiana. : Que Publishing, [2013] - xvi, 283 p. : ill. ; 23 cm
Includes index.
p.1. Online copywriting 101 -- What's different about writing online copy? -- Punctuation, grammar, and other rules to live by -- Conveying confusing content, clearly -- Keeping it short and simple -- Organizing your content -- Firing up your readers -- Finding your voice -- Incorporating visuals -- Utilizing links and outside content -- Optimizing your copy for web search -- p. 2. Writing for different vehicles -- Writing web pages -- Writing online articles -- Writing blog posts -- Writing social media updates -- Writing email newsletters and promotions -- Writing online ads -- Writing online press releases -- Writing online help files and FAQs -- Writing web interfaces -- Writing for mobile devices -- p. 3. Getting it done -- Determining the right delivery formats -- Dealing with web page design -- Working with technical and design staff -- The final word : think like the reader.
9780789750594 0789750597
2012046091
Online authorship.
Webometrics
20150700
PN 171 / M649w 2013
808.06/6659