Open wide : how Hollywood box office became a national obsession /

Hayes, Dade.

Open wide : how Hollywood box office became a national obsession / Dade Hayes and Jonathan Bing. - New York : Miramax Books/Hyperion, 2004. - x, 432 p. : ill. ; 22 cm.

Includes bibliographical references and index.

1401352006


Motion picture industry--Economic aspects--United States.
Motion pictures--Marketing.--United States

PN 1993.5 / H417o 2004

384