The business of media distribution : monetizing film, TV, and video content /
Ulin, Jeff.
The business of media distribution : monetizing film, TV, and video content / Jeff Ulin. - Burlington, MA : Focal Press, 2010. - xvii, 509 p. : ill. ; 23 cm.
Includes bibliographical references (p. 462-472) and index.
9780240812007 (pbk. : alk. paper)
2009039128
Motion pictures--Marketing.
Video recordings--Marketing.
Television broadcasting--Marketing.
Imagenes en Movimiento--Mercadeo.
Las Grabaciones de Video--Mercadeo.
La Rediodifunsion Televisiva--Mercadeo.
PN 1995.9 / U39b 2010
384.06
The business of media distribution : monetizing film, TV, and video content / Jeff Ulin. - Burlington, MA : Focal Press, 2010. - xvii, 509 p. : ill. ; 23 cm.
Includes bibliographical references (p. 462-472) and index.
9780240812007 (pbk. : alk. paper)
2009039128
Motion pictures--Marketing.
Video recordings--Marketing.
Television broadcasting--Marketing.
Imagenes en Movimiento--Mercadeo.
Las Grabaciones de Video--Mercadeo.
La Rediodifunsion Televisiva--Mercadeo.
PN 1995.9 / U39b 2010
384.06