Transnational management : text, cases, and readings in cross-border management /

Bartlett, Christopher A., 1943-

Transnational management : text, cases, and readings in cross-border management / Christopher A. Bartlett, Sumantra Ghoshal. - 2nd ed. - Chicago : Irwin, c1995. - x, 880 p. : ill., maps ; 24 cm.

Includes bibliographical references and index.

Ch. 1 Cross-Border Management: Motivations and Mentalities 1
Ch. 2 Responding to Conflicting Demands: The Environmental Challenge 112
Ch. 3 Building Strategic Capabilities: The Competitive Challenge 235
Ch. 4 Managing across Boundaries: The Collaborative Challenge 368
Ch. 5 Developing Coordination and Control: The Organizational Challenge 468
Ch. 6 Managing Activities and Tasks: The Operational Challenge 576
Ch. 7 Building Transnational Capabilities: The Management Challenge 667
Ch. 8 Preparing for the Future: Evolution of the Transnational 787
Index 865

025614138X 9780256141382

94038592


International business enterprises--Management.
Empresas comerciales internacionales --Administración

HD 62.4 / B289t 1995

658/.049