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Roberto Goizueta : el hombre que puso al mundo a tomar Coca-Cola /

Greising, David, 1960-

Roberto Goizueta : el hombre que puso al mundo a tomar Coca-Cola / El hombre que puso al mundo a tomar Coca-Cola David Greising ; traducción, Jorge Cárdenas Nannetti. - Barcelona : Grupo Editorial Norma, c1998. - xi, 350, [4] p. : ill. ; 23 cm.

Traducido del idioma original : I'd like the world to buy a coke : the life and leadership of Roberto Goizueta.

ISBN: 9580446741 (pbk.) : $16.95 9789580446743 (pbk.)

Subjects--Personal Names:
Goizueta, Roberto, 1931-1997.
Goizueta, Roberto, 1931-1997.

Subjects--Corporate Names:
Coca-cola--Historia.
Coca-Cola Company.

Subjects--Topical Terms:
Industriales--Cuba.
Chief executive officers--United States--Biography.
Soft drink industry--United States.
CES
Colección Enriquillo Sánchez

LC Class. No.: B HD 9349 / G616G 1998

Dewey Class. No.: 338.7/66362/092

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