Strategic integrated marketing communication : theory and practice /
Percy, Larry.
Strategic integrated marketing communication : theory and practice / Larry Percy. - Boston : Butterworth-Heinemann , 2008. - xiii, 308 p. : ill. , graf. tabl. ; 25 cm.
Incluye índice
Incluye bibliografía
1. Overview of IMC -- 2. Brands and IMC -- 3. Companies and IMC -- 4. Traditional Advertising -- 5. Traditional Promotion -- 6. Direct Marketing and Other IMC Options -- 7. New Media -- 8. Message Processing -- 9. Creative Execution -- 10. Planning Consideration -- 11. The IMC planning process -- 12. Finalizing Implementing the Plan.
/
Strategic integrated marketing communication : theory and practice / Larry Percy. - Boston : Butterworth-Heinemann , 2008. - xiii, 308 p. : ill. , graf. tabl. ; 25 cm.
Incluye índice
Incluye bibliografía
1. Overview of IMC -- 2. Brands and IMC -- 3. Companies and IMC -- 4. Traditional Advertising -- 5. Traditional Promotion -- 6. Direct Marketing and Other IMC Options -- 7. New Media -- 8. Message Processing -- 9. Creative Execution -- 10. Planning Consideration -- 11. The IMC planning process -- 12. Finalizing Implementing the Plan.
/