The momentum effect : how to ignite exceptional growth /
Larreche, Jean-Claude 1947-
The momentum effect : how to ignite exceptional growth / Jean-Claude Larreche. - Upper Saddle River, N.J. : Pearson Education, Inc., 2008. - xxiv, 324 pages : illustrations ; 24 cm.
Includes bibliographical references (p. 267-280) and index.
The power of momentum --
The source of momentum --
The road to momentum Compelling insights --
Compelling value --
Compelling equity --
Power offer design --
Power offer execution --
Vibrant satisfaction --
Vibrant retention --
Vibrant engagement --
Internal momentum --
Momentum leadership.
"Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the "power offers" that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You'll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth."--Jacket.
9780132363426 (hardback : alk. paper) 9780273712534 0132363429 (hardback : alk. paper) 0273712535
Industrial management--Handbooks, manuals, etc.
Gestión industrial--Manuales
Política mundial --Siglo XXI
HD 38.15 / L333m 2008
658.4/01
The momentum effect : how to ignite exceptional growth / Jean-Claude Larreche. - Upper Saddle River, N.J. : Pearson Education, Inc., 2008. - xxiv, 324 pages : illustrations ; 24 cm.
Includes bibliographical references (p. 267-280) and index.
The power of momentum --
The source of momentum --
The road to momentum Compelling insights --
Compelling value --
Compelling equity --
Power offer design --
Power offer execution --
Vibrant satisfaction --
Vibrant retention --
Vibrant engagement --
Internal momentum --
Momentum leadership.
"Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the "power offers" that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You'll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth."--Jacket.
9780132363426 (hardback : alk. paper) 9780273712534 0132363429 (hardback : alk. paper) 0273712535
Industrial management--Handbooks, manuals, etc.
Gestión industrial--Manuales
Política mundial --Siglo XXI
HD 38.15 / L333m 2008
658.4/01