MARC details
| 000 -LEADER |
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| campo de control de longitud fija |
04521cam a2200277 a 4500 |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
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| campo de control |
20230410143432.0 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
010801s2001 enka b 001 0 eng |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
0750644710 |
| 040 ## - FUENTE DE CATALOGACIÓN |
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| Centro catalogador/agencia de origen |
DLC |
| Centro/agencia transcriptor |
DLC |
| Centro/agencia modificador |
DLC |
| 082 00 - NÚMERO DE LA CLASIFICACIÓN DECIMAL DEWEY |
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| Número de clasificación |
910 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
14aG 155.A1bM628m 2001 |
| 100 1# - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
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| Nombre de persona |
Middleton, Victor T. C. |
| 245 10 - MENCIÓN DEL TÍTULO |
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| Título |
Marketing in travel and tourism / |
| Mención de responsabilidad, etc. |
Victor T.C. Middleton with Jackie Clarke. |
| 250 ## - MENCION DE EDICION |
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| Mención de edición |
3rd ed. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Lugar de publicación, distribución, etc. |
Oxford ; |
| -- |
Boston : |
| Nombre del editor, distribuidor, etc. |
Butterworth-Heinemann, |
| Fecha de publicación, distribución, etc. |
2001. |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
xxii, 487 p. : |
| Otras características físicas |
ill. ; |
| Dimensiones |
25 cm. |
| 504 ## - NOTA DE BIBLIOGRAFÍA, ETC. |
|---|
| Nota de bibliografía, etc. |
Includes bibliographical references (p. [469]-474) and index. |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
Front Cover -- Marketing in Travel and Tourism -- Copyright Page -- Contents -- Foreword -- Preface -- Acknowledgements -- List of figures -- List of tables -- Abbreviations -- Part One: The Meaning of Marketing in Travel and Tourism -- 1. Introducing travel and tourism -- 2. Introducing marketing: the systematic thought process -- 3. The special characteristics of travel and tourism marketing -- 4. The dynamic business environment: factors influencing demand for tourism -- 5. The dynamic business environment: individual motivations and buyer behaviour. Part Two: Understanding the Marketing Mix in Travel and Tourism -- 6. The marketing mix for tourism services -- 7. Market segmentation for travel and tourism markets -- 8. Product formulation in tourism -- 9. The role of price in the marketing mix -- Part Three: Planning Strategy and Tactics for Travel and Tourism Marketing -- 10. Information and communications technology and tourism marketing -- 11. Marketing research: the information base for effective marketing -- 12. Planning marketing strategy -- 13. Planning marketing tactics. 14. Planning marketing campaigns: budgeting and measuring performance -- Part Four: Using the Principal Marketing Tools in Travel and Tourism -- 15. Advertising and public relations -- 16. Sales promotion, merchandising and personal selling -- 17. Brochures, other print and electronic information -- 18. Distribution channels in travel and tourism: creating access -- 19. Direct marketing -- Part Five: Applying Marketing in the Travel and Tourism Industry -- 20. Marketing countries as tourism destinations -- 21. Marketing visitor attractions -- 22. Marketing passenger transport. 23. Marketing accommodation -- 24. Marketing inclusive tours and product packages -- Part Six: Case Studies of Marketing Practice in Travel and Tourism -- 1. Travel Inn: a strategy for market development, market leadership and branding in the budget hotel sector -- 2. Longlands at Cartmel: an innovative Internet marketing strategy for a pioneering micro-business -- 3. RCI Europe: marketing for a timeshare exchange company -- 4. The Balearic Islands of Spain: strategy for more sustainable tourism development. 5. British Tourist Authority and Canadian Tourism Commission, ICT and the role of the Internet in NTO strategies for marketing and facilitation -- Epilogue: Prospects for travel and tourism marketing -- References and select bibliography -- Index. |
| 520 ## - RESUMEN, ETC. |
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| Sumario, etc. |
Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Tourism |
| Subdivisión general |
Marketing. |
| 700 1# - ENTRADA AGREGADA--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Clarke, Jackie, |
| Fechas asociadas al nombre |
1966- |
| 856 42 - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS |
|---|
| Materiales especificados |
Publisher description |
| Identificador Uniforme de Recursos |
<a href="http://www.loc.gov/catdir/description/els031/2001272313.html">http://www.loc.gov/catdir/description/els031/2001272313.html</a> |
| 856 41 - LOCALIZACIÓN Y ACCESO ELECTRÓNICOS |
|---|
| Materiales especificados |
Table of contents |
| Identificador Uniforme de Recursos |
<a href="http://www.loc.gov/catdir/toc/els031/2001272313.html">http://www.loc.gov/catdir/toc/els031/2001272313.html</a> |
| 942 ## - ELEMENTOS DE ENTRADA SECUNDARIOS (KOHA) |
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| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
| Tipo de ítem Koha |
Libro |
