MARC details
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| 003 - IDENTIFICADOR DE NÚMERO DE CONTROL |
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BJBSDDR |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
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20230411090751.0 |
| 007 - CAMPO FIJO DE DESCRIPCIÓN FÍSICA--INFORMACIÓN GENERAL |
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ta |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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040413m2003 enka 000 0 eng d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9780714843377 |
| 035 ## - NÚMERO DE CONTROL DEL SISTEMA |
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| Número de control de sistema |
(CStRLIN)UKBPGBA3Y5109-B |
| 040 ## - FUENTE DE CATALOGACIÓN |
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| Centro catalogador/agencia de origen |
StDuBDS |
| Centro/agencia transcriptor |
StDuBDS |
| Lengua de catalogación |
spa |
| 041 ## - CÓDIGO DE IDIOMA |
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| Código de lengua del texto/banda sonora o título independiente |
spa |
| 042 ## - CÓDIGO DE AUTENTICACIÓN |
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| Código de autenticación |
lccopycat |
| 050 14 - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
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| Número de clasificación |
BF 637 |
| Número de ítem |
A676n 2003 |
| 082 00 - NÚMERO DE LA CLASIFICACIÓN DECIMAL DEWEY |
|---|
| Número de clasificación |
158.1 |
| Número de edición |
22 |
| 100 1# - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Arden, Paul, |
| Fechas asociadas al nombre |
1940- |
| 245 10 - MENCIÓN DEL TÍTULO |
|---|
| Título |
It's not how good you are, it's how good you want to be / |
| Mención de responsabilidad, etc. |
by Paul Arden. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
|---|
| Lugar de publicación, distribución, etc. |
London ; |
| -- |
New York : |
| Nombre del editor, distribuidor, etc. |
Phaidon, |
| Fecha de publicación, distribución, etc. |
2003. |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
128 p. : |
| Otras características físicas |
ill. (some col.) ; |
| Dimensiones |
18 cm. |
| 500 ## - NOTA GENERAL |
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| Nota general |
Cover title. |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
Why do we strive for excellence when mediocrity is required? --<br/>So how good do you want to be? --<br/>You can achieve the unachievable --<br/>'I want to be as famous as Persil Automatic' --<br/>Have you noticed how the cleverest people at school are not those who make it in life? --<br/>The fundamentals --<br/>Energy --<br/>Do not seek praise, seek criticism --<br/>It's all my fault --<br/>Do not covet your ideas --<br/>Don't look for the next opportunity. The one you have in hand is the opportunity --<br/>Accentuate the positive --<br/>Eliminate the negative --<br/>Do not put your cleverness in front of the communication --<br/>Don't promise what you can't deliver --<br/>Know your client's aims --<br/>What do you do when your client won't buy --<br/>Don't take no for an answer --<br/>When it can't be done, do it. If you don't do it, it doesn't exist --<br/>If you can't solve a problem, it's because you're playing by the rules --<br/>The person who doesn't make mistakes, is unlikely to make anything --<br/>'Fail, fail again. Fail better' --<br/>It's wrong to be right --<br/>It's right to be wrong --<br/>Don't be afraid of silly ideas --<br/>Give yourself some spin --<br/>Play your cards right --<br/>It's not what you know --<br/>It's who you know --<br/>Don't give a speech. Put on a show --<br/>Getting fired can be a positive career move --<br/>And now for a commercial break --<br/>Doing a layout means having an idea --<br/>Compose your aid from the weakest point --<br/>Rough layouts sell the idea better than polished ones --<br/>If you get stuck, draw with a different pen --<br/>Suppliers are only as good as you are --<br/>Don't be afraid to work with the best --<br/>Get out of advertising --<br/>Do not try to win awards --<br/>You don't have to be creative to be creative --<br/>How you can make your company great --<br/>How a senior manager can make a big difference --<br/>How a junior account handler can make a big difference --<br/>How a media buyer can make a big difference --<br/>New business --<br/>What is meant by the word 'creative'? --<br/>How to improve your strike rate --<br/>Final thoughts --<br/>My finest hour. |
| 520 ## - RESUMEN, ETC. |
|---|
| Sumario, etc. |
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must!<br/>Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Self-actualization (Psychology) |
| 650 #4 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Autorrealización (Psicología) |
| 9 (RLIN) |
1212 |
| 650 #4 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Exito |
| 9 (RLIN) |
676 |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Success. |
| 906 ## - ELEMENTOS DE DATOS F LOCAL, LDF (RLIN) |
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| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ELEMENTOS DE ENTRADA SECUNDARIOS (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
| Tipo de ítem Koha |
Libro |
