MARC details
| 000 -LEADER |
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| campo de control de longitud fija |
03350 a2200265 4500 |
| 003 - IDENTIFICADOR DE NÚMERO DE CONTROL |
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| campo de control |
BJBSDDR |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
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| campo de control |
20230926113013.0 |
| 007 - CAMPO FIJO DE DESCRIPCIÓN FÍSICA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
ta |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
150523s2010 nyu 000 0 eng d |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9781608445318 |
| 040 ## - FUENTE DE CATALOGACIÓN |
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| Lengua de catalogación |
spa |
| Centro/agencia transcriptor |
BJBSDDR |
| 041 ## - CÓDIGO DE IDIOMA |
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| Código de lengua del texto/banda sonora o título independiente |
eng |
| 050 14 - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
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| Número de clasificación |
JK 526 |
| Número de ítem |
K19b 2010 |
| 100 1# - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
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| Nombre de persona |
Kaskowitz, Gary |
| 245 1# - MENCIÓN DEL TÍTULO |
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| Título |
Brand it like Barack! : |
| Resto del título |
how Barack Obama sold himself to America and what you can learn from this / |
| Mención de responsabilidad, etc. |
Gary Kaskowitz. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Lugar de publicación, distribución, etc. |
New York : |
| Nombre del editor, distribuidor, etc. |
Dog Ear Pub., |
| Fecha de publicación, distribución, etc. |
2010. |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
166 pages ; |
| Dimensiones |
23 cm. |
| 505 ## - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
The power of branding -- An introduction to the BARACK marketing system -- Step 1: Belief in yourself -- Marketer's psychology -- Step 2: Audience understanding -- Uncovering your audience's deepest desires -- Step 3: Role identification -- The art of the story -- Who are you? Finding your voice -- The art of the conflict; or, Good enemies make good marketers -- Step 4: Aspiration delivery -- Symbolic meaning and metaphor -- There is nothing new under the sun: Basic copywri ting and advertising principles -- Step 5: Congruence of tactics -- One brand one voice -- Step 6: Kindle your community -- Marketing in an Internet world -- Delivering the promise -- The end of the story?<br/> |
| 520 ## - RESUMEN, ETC. |
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| Sumario, etc. |
<br/>On January 16, 2007, Barack Obama announced to his supporters that he would seek the presidency of the United States. On November 4, 2008 he achieved that dream. Who could have predicted the meteoric rise of the relatively unknown Junior Senator from Illinois to become the first African American elected President of the United States? Entering a crowded Democratic field against entrenched competition, how was Barack Obama able win his party's nomination and dominate the general election? While many are curious as to how Barack Obama was able to accomplish his victory in such short order, the answers are there for the taking. There really is no magic to what he did, but if you don't know what to look for it may seem like that! Barack Obama used classic and modern marketing principles to elevate his brand above the crowd to win. Following these principles, you can as well.<br/><br/>Gary Kaskowitz, MBA, PhD, is an Associate Professor of Management at Moravian College in Bethlehem, PA. Gary's research and teaching focus on marketing principles, both classic and modern. He has created and taught courses on branding and salesmanship. Prior to teaching at Moravian, Gary taught at the University of Maryland and was a Senior Manager of Market Research at Verizon. In his earlier life, Gary was a Sales Engineer for Motorola. He has also worked as a marketing consultant for both large and small organizations with an emphasis on understanding human motivation. Always fascinated by why people make the purchase choices they make, he has spent the last several years studying the use of story structure and internet technology in creating and spreading a brand message. Gary enjoys the outdoors, travel, and soccer whether he is coaching, or attending games. He lives in Allentown, PA with his wife and children. |
| 650 #4 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Campañas políticas |
| 9 (RLIN) |
285 |
| Subdivisión general |
Política y gobierno |
| Subdivisión geográfica |
Estados Unidos |
| 650 #4 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Presidentes |
| Subdivisión general |
Elecciones |
| Subdivisión geográfica |
Estados Unidos |
| 9 (RLIN) |
3543 |
| Subdivisión cronológica |
2008 |
| 651 #4 - PUNTO DE ACCESO ADICIONAL DE MATERIA--NOMBRE GEOGRÁFICO |
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| Nombre geográfico |
Estados Unidos |
| Subdivisión general |
Política y gobierno |
| Subdivisión cronológica |
2001-2009 |
| 9 (RLIN) |
26110 |
| 942 ## - ELEMENTOS DE ENTRADA SECUNDARIOS (KOHA) |
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| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
| Tipo de ítem Koha |
Libro |
| 946 ## - PROCESAMIENTO DE INFORMACIÓN LOCAL (OCLC) |
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| Iniciales del agente catalogador |
dpf |
