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06957cam a2200493 i 4500 |
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19545146 |
| 003 - IDENTIFICADOR DE NÚMERO DE CONTROL |
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BJBSDDR |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
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20250603114404.0 |
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ta |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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170309s2017 nyu b 001 0 eng |
| 010 ## - NÚMERO DE CONTROL DE LA BIBLIOTECA DEL CONGRESO |
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| Número de control de LC |
2016047946 |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9780190658052 (hardback) |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9780190658069 (paperback) |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| ISBN cancelado o inválido |
9780190658076 (Updf) |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
|---|
| ISBN cancelado o inválido |
9780190658090 (online) |
| 040 ## - FUENTE DE CATALOGACIÓN |
|---|
| Centro catalogador/agencia de origen |
DLC |
| Lengua de catalogación |
eng |
| Centro/agencia transcriptor |
DLC |
| Normas de descripción |
rda |
| Centro/agencia modificador |
DLC |
| 041 ## - CÓDIGO DE IDIOMA |
|---|
| Código de lengua del texto/banda sonora o título independiente |
eng |
| 042 ## - CÓDIGO DE AUTENTICACIÓN |
|---|
| Código de autenticación |
pcc |
| 050 00 - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
|---|
| Número de clasificación |
JF799.5 |
| Número de ítem |
.P46 2017 |
| 082 00 - NÚMERO DE LA CLASIFICACIÓN DECIMAL DEWEY |
|---|
| Número de clasificación |
324.7/3 |
| Número de edición |
23 |
| 084 ## - OTRO NÚMERO DE CLASIFICACIÓN |
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| Número de clasificación |
SOC052000 |
| Fuente del número |
bisacsh |
| 100 1# - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Penney, Joel |
| Término indicativo de función/relación |
author. |
| 9 (RLIN) |
42476 |
| 245 14 - MENCIÓN DEL TÍTULO |
|---|
| Título |
The citizen marketer : |
| Resto del título |
promoting political opinion in the social media age / |
| Mención de responsabilidad, etc. |
Joel Penney. |
| 264 #1 - PRODUCCIÓN, PUBLICACIÓN, DISTRIBUCIÓN, FABRICACIÓN Y COPYRIGHT |
|---|
| Producción, publicación, distribución, fabricación y copyright |
New York : |
| Nombre del de productor, editor, distribuidor, fabricante |
Oxford University Press, |
| Fecha de producción, publicación, distribución, fabricación o copyright |
2017. |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
246 pages ; |
| Dimensiones |
23 cm. |
| 336 ## - TIPO DE CONTENIDO |
|---|
| Término de tipo de contenido |
text |
| Código de tipo de contenido |
txt |
| Fuente |
rdacontent |
| 337 ## - TIPO DE MEDIO |
|---|
| Nombre/término del tipo de medio |
unmediated |
| Código del tipo de medio |
n |
| Fuente |
rdamedia |
| 338 ## - TIPO DE SOPORTE |
|---|
| Nombre/término del tipo de soporte |
volume |
| Código del tipo de soporte |
nc |
| Fuente |
rdacarrier |
| 490 0# - MENCIÓN DE SERIE |
|---|
| Mención de serie |
Oxford studies in digital politics |
| 504 ## - NOTA DE BIBLIOGRAFÍA, ETC. |
|---|
| Nota de bibliografía, etc. |
Includes bibliographical references (pages 225-223) and index. |
| 505 8# - NOTA DE CONTENIDO CON FORMATO |
|---|
| Nota de contenido con formato |
Machine generated contents note: -- Acknowledgements -- Chapter 1: The Citizen Marketer Approach to Political Action -- Chapter 2: The Historical Lineage of the Citizen Marketer -- Chapter 3: Self-Labeled and Visible Identities -- Chapter 4: Political Fans and Cheerleaders -- Chapter 5: News Spreaders and Agenda-Setters -- Chapter 6: Towards a Critical Literacy of the Citizen Marketer Approach -- Methodological Appendix -- Notes -- References -- Index. |
| 520 ## - RESUMEN, ETC. |
|---|
| Sumario, etc. |
" From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. By exploring how everyday people assist in the promotion of political media messages to persuade their peers and shape the public mind, Joel Penney offers a new framework for understanding the phenomenon of viral political communication: the citizen marketer. Like the citizen consumer, the citizen marketer is guided by the logics of marketing practice, but, rather than being passive, actively circulates persuasive media to advance political interests. Such practices include using protest symbols in social media profile pictures, strategically tweeting links to news articles to raise awareness about select issues, sharing politically-charged internet memes and viral videos, and displaying mass-produced T-shirts, buttons, and bumper stickers that promote a favored electoral candidate or cause. Citizens view their participation in such activities not only in terms of how it may shape or influence outcomes, but as a statement of their own identity. As the book argues, these practices signal an important shift in how political participation is conceptualized and performed in advanced capitalist democratic societies, as they casually inject political ideas into the everyday spaces and places of popular culture. While marketing is considered a dirty word in certain critical circles -- particularly among segments of the left that have identified neoliberal market logics and consumer capitalist structures as a major focus of political struggle -- some of these very critics have determined that the most effective way to push back against the forces of neoliberal capitalism is to co-opt its own marketing and advertising techniques to spread counter-hegemonic ideas to the public. Accordingly, this book argues that the citizen marketer approach to political action is much broader than any one ideological constituency or bloc. Rather, it is a means of promoting a wide range of political ideas, including those that are broadly critical of elite uses of marketing in consumer capitalist societies. The book includes an extensive historical treatment of citizen-level political promotion in modern democratic societies, connecting contemporary digital practices to both the 19th century tradition of mass political spectacle as well as more informal, culturally-situated forms of political expression that emerge from postwar countercultures. By investigating the logics and motivations behind the citizen marketer approach, as well as how it has developed in response to key social, cultural, and technological changes, Penney charts the evolution of activism in an age of mediatized politics, promotional culture, and viral circulation. "-- |
| Fuente proveedora |
Provided by publisher. |
| 520 ## - RESUMEN, ETC. |
|---|
| Sumario, etc. |
"This book looks at the phenomenon of the citizen marketer. The citizen marketer is guided by the logics of marketing practice, but, rather than being passive, actively circulates persuasive media to advance political interests. Such practices include using protest symbols in social media profiles, tweeting links to news articles to raise awareness about issues, sharing politically-charged internet memes, and displaying merchandise that promotes a favored electoral candidate or cause. These practices signal an important shift in how political participation is conceptualized and performed in advanced capitalist democratic societies, as they inject political ideas into popular culture. The book argues that citizens view such activities with regard to how they may shape or influence outcomes, and as statements of personal identity. Marketing is a dirty word in certain critical circles, particularly among segments of the left that have identified neoliberal market logics as a focus of political struggle. At the same time, some of these critics have pushed back against the forces of neoliberal capitalism by co-opting its marketing and advertising techniques to spread counter-hegemonic ideas to the public. Accordingly, this book argues that the citizen marketer approach is a means of promoting a wide range of political ideas, including those that are broadly critical of elite uses of marketing in capitalist societies. The book includes an extensive historical treatment of citizen-level political promotion in modern democratic societies, connecting contemporary digital practices to both the 19th century tradition of mass political spectacle as well as more informal, culturally-situated forms of political expression that emerge from postwar countercultures"-- |
| Fuente proveedora |
Provided by publisher. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Political participation |
| Subdivisión general |
Technological innovations. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Communication in politics |
| Subdivisión general |
Technological innovations. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Social media |
| Subdivisión general |
Political aspects. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Marketing |
| Subdivisión general |
Political aspects. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
Public opinion |
| Subdivisión general |
Political aspects. |
| 650 #7 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
|---|
| Término de materia o nombre geográfico como elemento de entrada |
SOCIAL SCIENCE / Media Studies. |
| Fuente del encabezamiento o término |
bisacsh |
| 776 08 - ENTRADA DE FORMULARIO FÍSICO ADICIONAL |
|---|
| Información de relación |
Online version: |
| Encabezamiento principal |
Penney, Joel, author. |
| Título |
Citizen marketer |
| Lugar, editor y fecha de publicación |
New York : Oxford University Press, 2017 |
| Número Internacional Estándar del Libro |
9780190658076 |
| Número de control del registro |
(DLC) 2017012226 |
| 906 ## - ELEMENTOS DE DATOS F LOCAL, LDF (RLIN) |
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7 |
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cbc |
| c |
orignew |
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1 |
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ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ELEMENTOS DE ENTRADA SECUNDARIOS (KOHA) |
|---|
| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
| Suprimir en OPAC |
No |
| Tipo de ítem Koha |
Libro |
