MARC details
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| campo de control de longitud fija |
06084cam a2200445 a 4500 |
| 001 - NÚMERO DE CONTROL |
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| campo de control |
107295 |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
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| campo de control |
20230410115414.0 |
| 008 - DATOS DE LONGITUD FIJA--INFORMACIÓN GENERAL |
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| campo de control de longitud fija |
100419s2010 maua b 001 0 eng |
| 035 ## - NÚMERO DE CONTROL DEL SISTEMA |
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| Número de control de sistema |
16193078 |
| 010 ## - NÚMERO DE CONTROL DE LA BIBLIOTECA DEL CONGRESO |
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| Número de control de LC |
2010012427 |
| 015 ## - NÚMERO DE BIBLIOGRAFÍA NACIONAL |
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| Número de bibliografía nacional |
GBB065493 |
| Fuente |
bnb |
| 016 7# - NÚMERO DE CONTROL DE UNA AGENCIA BIBLIOGRÁFICA NACIONAL |
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| Número de control del registro |
015562714 |
| Fuente |
Uk |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
9781422155639 (hc : alk. paper) |
| 020 ## - NÚMERO INTERNACIONAL ESTÁNDAR DEL LIBRO |
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| Número Internacional Estándar del Libro |
1422155633 (hc : alk. paper) |
| 035 ## - NÚMERO DE CONTROL DEL SISTEMA |
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| Número de control de sistema |
(OCoLC)ocn567155529 |
| 040 ## - FUENTE DE CATALOGACIÓN |
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| Centro catalogador/agencia de origen |
DLC |
| Centro/agencia transcriptor |
DLC |
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BTCTA |
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UKM |
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DLC |
| 042 ## - CÓDIGO DE AUTENTICACIÓN |
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| Código de autenticación |
pcc |
| 050 14 - SIGNATURA TOPOGRÁFICA DE LA BIBLIOTECA DEL CONGRESO |
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| Número de clasificación |
HD 45 |
| Número de ítem |
B529e 2010 |
| 082 00 - NÚMERO DE LA CLASIFICACIÓN DECIMAL DEWEY |
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| Número de clasificación |
658.4/038 |
| 100 1# - ENTRADA PRINCIPAL--NOMBRE DE PERSONA |
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| Nombre de persona |
Bernoff, Josh. |
| 245 10 - MENCIÓN DEL TÍTULO |
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| Título |
Empowered : |
| Resto del título |
unleash your employees, energize your customers, transform your business / |
| Mención de responsabilidad, etc. |
Josh Bernoff, Ted Schadler. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC. |
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| Lugar de publicación, distribución, etc. |
Boston, Mass. : |
| Nombre del editor, distribuidor, etc. |
Harvard Business Press, |
| Fecha de publicación, distribución, etc. |
c2010. |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
viii, 252 p. : |
| Otras características físicas |
ill. ; |
| Dimensiones |
25 cm. |
| 504 ## - NOTA DE BIBLIOGRAFÍA, ETC. |
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| Nota de bibliografía, etc. |
Includes bibliographical references and indexes. |
| 505 0# - NOTA DE CONTENIDO CON FORMATO |
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| Nota de contenido con formato |
Why your business needs HEROes -- Employee HEROes and their projects -- Peer influence analysis -- Delivering groundswell customer service -- Empowering customers with mobile applications -- Amplifying your fans -- Do-it-yourself technology fuels the HERO compact -- Is your company ready for HEROes? -- Leading and managing HEROes -- Helping HEROes innovate -- Helping HEROes collaborate -- Keeping HEROes safe -- Supporting HEROes with technology innovation -- Becoming HERO-powered. |
| 520 1# - RESUMEN, ETC. |
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| Sumario, etc. |
""Empowered delivers insight into one of the most underused opportunities for major marketersûtapping the army of employees and brand fans who put personal faces on corporate giants. As in Groundswell, Empowered serves up practical and tactical advice for making it happen, placing it in the all-too-rare category of business books that don't just tell you what to do but also offer a framework for how to do it."ûAbbey Klaassen Executive Editor, Advertising Age" ""When Josh talks, big companies listen. Let Josh and Ted show you what more and more companies are figuring out the hard way: the world has changed, forever."ûSeth Godin Author, Linchpin" ""For years, business books have been telling marketers to empower customers through digital channels. Empowered is even more relevant given today's realities. It gives us the tools to align our marketing strategy with the expectations of our already-empowered customers."ûGeorges-Edouard Dias Senior Vice President, Digital Business, L'Oreal" ""Our personal and business worlds have changedûand Empowered is the blueprint for digital immigrants and natives to successfully participate."ûStephen Gillett Chief Information Officer, General Manager of Digital Ventures, Starbucks Coffee Company" ""Customers today insist on innovation. Recognizing this reality, organizations in the twenty-first century must engage and energize creative employees to establish sustainable differentiation and drive results. In this timely book, Bernoff and Schadler provide practical thinking based on dozens of case studies and offer insight on how best to unleash the creative forces within your company."-Shaygan Kheradpir Executive Vice President and Chief Information Officer, Verizon" "is your company empowered for success?". |
| 520 8# - RESUMEN, ETC. |
|---|
| Sumario, etc. |
"You Know It's Happening within your organization. Your peopleûusing low-cost, accessible technologyûare connecting with customers and building innovative new solutions. But who are these creative problem solvers? How can you lead them? How can you be one?" "We call them HEROes: highly empowered and resourceful operatives. Your company needs them because, in the age of Twitter, iPhones, Facebook, YouTube, and an ever-evolving torrent of Web information, your customers now step up to the counter armed with more data and access than ever beforeûoften overmatching your team." "In Empowered, Forrester's Josh Bernoffco author of the pioneering book Groundswellûand Ted Schadler explain how to transform your company by unleashing the force of HEROes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of twenty-five hundred tweeting employees to reach out to customers online. Or John Stadick, who equipped six hundred sales staffers with iPhones and boosted profits at his construction rental company." "The truth is, a third of your information workers already use commonly available technologies that your company does not sanction. Empowered gives you a prescription for embracing this covert innovation. At the heart of a HERO-powered business is a new pact between these employees, company managers, and IT: HEROes build new solutions to meet customer needs, management sets clear rules while encouraging experimentation, and IT expands its role. to both support and secure these business solutions." "Fueled by data from Forrester Research, Empowered is packed with the business tools and information necessary to move your organization several steps ahead of the competition:" "Statistical analysis of the 16 percent of customers who account for 80 percent of online influence" "The HERO index: a scorecard of the industries and departments with the mostûand the.. fewestûHEROes". |
| 520 8# - RESUMEN, ETC. |
|---|
| Sumario, etc. |
"The game plan for IT's new role as a key partner in technology empowerment throughout the company" "Dozens of case studies and examples from firms in every industry, from retail to business services" "With an arsenal of valuable new technologies, your employees are already transforming the way you do business. You can lead them or block themûit's your choice. Empowered will help you make the right decision."--BOOK JACKET. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Technological innovations |
| Subdivisión general |
Management. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Business enterprises |
| Subdivisión general |
Technological innovations. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Customer services |
| Subdivisión general |
Technological innovations. |
| 650 #0 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Online social networks |
| Subdivisión general |
Economic aspects. |
| 650 #4 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Innovaciones tecnológicas |
| Subdivisión general |
Administración. |
| 650 #4 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Análisis de redes (Planificación). |
| 650 #4 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
Empresas |
| Subdivisión general |
Innovaciones tecnológicas. |
| 650 #4 - PUNTO DE ACCESO ADICIONAL DE MATERIA--TÉRMINO DE MATERIA |
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| Término de materia o nombre geográfico como elemento de entrada |
201500300 |
| 700 1# - ENTRADA AGREGADA--NOMBRE PERSONAL |
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| Nombre de persona |
Schadler, Ted. |
| 942 ## - ELEMENTOS DE ENTRADA SECUNDARIOS (KOHA) |
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| Fuente del sistema de clasificación o colocación |
Clasificación de Library of Congress |
| Tipo de ítem Koha |
Libro |
| 946 ## - PROCESAMIENTO DE INFORMACIÓN LOCAL (OCLC) |
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| a |
YSL |
