Marketing : Concepts and strategies / William M. Pride, O. C. Ferrel

By:

Pride, William M

Contributor(s):

Ferrel, O. C

Material type: Text

TextLanguage: En Publication details: Boston : Hougton Mifflin Company , 2000 Description: xxx, 625, [98] pISBN:

0395974836

Summary: An overview of strategic marketing, 2. -- Strategic planning, 25. -- The marketing environment, 53. -- Social responsibility and ethics in marketing, 79. -- Global markets and international marketing, 107. -- Marketing research and information systems, 136. -- Target markets : Segmentation and evaluation, 163. -- Consumer buying behavior, 193. -- Organizational markets and buying behavior, 221. -- Product concepts, 248. -- Developing and managing products, 269. -- Branding and packaging, 293. -- Services, 319. -- Marketing channels and supply chain management, 348. -- Wholesaling and physical distribution, 373. -- Retailing, 401. -- Integrated marketing communications, 430. -- Advertising and public relations, 455. -- Personal selling and sales promotion, 483. -- Pricing concepts, 514. -- Setting prices, 535. -- Marketing implementation and control, 564. -- Marketing on the internet, 595. -- E-Marketing, 625

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Automatización y Procesos Técnicos	Automatización y Procesos Técnicos (1er. Piso)		1	Available		00020010206

An overview of strategic marketing, 2. -- Strategic planning, 25. -- The marketing environment, 53. -- Social responsibility and ethics in marketing, 79. -- Global markets and international marketing, 107. -- Marketing research and information systems, 136. -- Target markets : Segmentation and evaluation, 163. -- Consumer buying behavior, 193. -- Organizational markets and buying behavior, 221. -- Product concepts, 248. -- Developing and managing products, 269. -- Branding and packaging, 293. -- Services, 319. -- Marketing channels and supply chain management, 348. -- Wholesaling and physical distribution, 373. -- Retailing, 401. -- Integrated marketing communications, 430. -- Advertising and public relations, 455. -- Personal selling and sales promotion, 483. -- Pricing concepts, 514. -- Setting prices, 535. -- Marketing implementation and control, 564. -- Marketing on the internet, 595. -- E-Marketing, 625

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