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The little black book of innovation : how it works, how to do it / Scott D. Anthony.

By: Material type: TextTextLanguage: Spanish Publication details: Boston, Mass. : Harvard Business Review Press, c2012.Description: xii, 283 p. : ill. ; 22 cmISBN:
  • 9781422171721 (alk. paper)
Subject(s): DDC classification:
  • 658.4063 23
LOC classification:
  • HD 45  A628l 2012
Contents:
My innovation journey -- Laying the Foundation --The innovation imperative -- The master's of innovation -- The Mount Rushmore of innovation -- Innovation's seven deadly sins -- The 28-day Innovation Program -- Discovering opportunities -- Blueprinting ideas -- Assessing and testing ideas -- Moving forward -- The innovators pledge.
Summary: Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. This title offers a fresh approach to demystifying innovation, drawing on stories from the author's research and field work with companies like Procter & Gamble to demystify innovation
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HD 45 A628l 2012 (Browse shelf(Opens below)) 1 Available 00000132592

Includes bibliographical references and index.

My innovation journey --
Laying the Foundation --The innovation imperative --
The master's of innovation --
The Mount Rushmore of innovation --
Innovation's seven deadly sins --
The 28-day Innovation Program --
Discovering opportunities --
Blueprinting ideas --
Assessing and testing ideas --
Moving forward --
The innovators pledge.

Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. This title offers a fresh approach to demystifying innovation, drawing on stories from the author's research and field work with companies like Procter & Gamble to demystify innovation

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