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The social media bible : tactics, tools, & strategies for business success / Lon Safko.

By: Material type: TextTextLanguage: Spanish Publication details: Hoboken, N.J. : John Wiley & Sons, 2012.Edition: 3rd edDescription: xviii, 622 p. : ill. ; 25 cmISBN:
  • 9781118269749 (pbk.)
  • 1118269748 (pbk.)
Subject(s): DDC classification:
  • 658.872 23
LOC classification:
  • HF 5415.1265 S128s 2012
Contents:
pt. 1. Tactics and tools. What is social media -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- pt. 2. Strategy: the five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement.
Summary: This is the go-to guide to social media skills, now in an updated and revised Third Edition. "The Social Media Bible" is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. It: provides updates and changes to Google's search engine algorithms; provides more information on plug-ins, widgets, apps, and integration; provides updates on Twitter and Yammer and new information on Google+; and, is the latest in mobile marketing. Master the latest social media tools and deliver powerful messaging in the most effective way possible with "The Social Media Bible."
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.1265 S128s 2012 (Browse shelf(Opens below)) 1 Available 00000132556

Edición anterior: 2010.

Incluye índice.

pt. 1. Tactics and tools. What is social media -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- pt. 2. Strategy: the five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement.

This is the go-to guide to social media skills, now in an updated and revised Third Edition. "The Social Media Bible" is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. It: provides updates and changes to Google's search engine algorithms; provides more information on plug-ins, widgets, apps, and integration; provides updates on Twitter and Yammer and new information on Google+; and, is the latest in mobile marketing. Master the latest social media tools and deliver powerful messaging in the most effective way possible with "The Social Media Bible."

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