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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim; Reně Mauborgne

By: Contributor(s): Language: eng Publication details: New York : Hachette Books, 2017Description: 322 p. : ill. ; 24 cmISBN:
  • 9780316314046
Subject(s): DDC classification:
  • 658.802
LOC classification:
  • HF 5415.13  K49b 2017
Contents:
Reach beyond the best -- The fundamentals of market-creating strategy -- The mind of a blue ocean strategist -- Humanness, confidence, and creative competence -- Step one: Getting started -- Choosing the right place to start -- Constructing the right blue ocean team -- Step two: Understand where you are now -- Getting clear about the current state of play -- Step three: Imagine where you could be -- Uncovering the hidden pain points that limit the size of your industry -- Discovering an ocean of noncustomers -- Step four: Find how you get there -- Reconstructing market boundaries, systematically -- Developing alternative blue ocean opportunities -- Step five: Make your move -- Selecting your blue ocean move and conducting rapid market tests -- Finalizing and launching your blue ocean move -- Epilogue: A national blue ocean shift in action.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.13 K49b 2017 (Browse shelf(Opens below)) 1 Available 00000126898

Reach beyond the best --
The fundamentals of market-creating strategy --
The mind of a blue ocean strategist --
Humanness, confidence, and creative competence --
Step one: Getting started --
Choosing the right place to start --
Constructing the right blue ocean team --
Step two: Understand where you are now --
Getting clear about the current state of play --
Step three: Imagine where you could be --
Uncovering the hidden pain points that limit the size of your industry --
Discovering an ocean of noncustomers --
Step four: Find how you get there --
Reconstructing market boundaries, systematically --
Developing alternative blue ocean opportunities --
Step five: Make your move --
Selecting your blue ocean move and conducting rapid market tests --
Finalizing and launching your blue ocean move --
Epilogue: A national blue ocean shift in action.

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