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The media of mass communication / John Vivian.

By: Material type: TextTextLanguage: English Publication details: Boston ; Allyn and Bacon, 1999.Edition: 5th editionDescription: xvii, 524 pages : illustrations (some color), color maps ; 26 cm + 1 computer optical disc (4 3/4 in.)ISBN:
  • 0205287395
  • 9780205287390
Subject(s): LOC classification:
  • P 90 V858m 1999
Summary: Television. Radio. Newspapers. Magazines. And now the Internet. Everywhere one looks today, one is bombarded by some form of the media. It is a very powerful force in our culture indeed. It is only through a complete understanding of the media -- and its influences, biases, power, uses, and challenges -- that one could utilize the media to his or her full advantage. This book uses the media to teach the media. Providing up-to-date coverage of media industries and issues along with a thoughtful recounting of key events in media history, the book helps readers to comprehend the complexity and impact of the media today. Every chapter reflects the most current statistics, issues, and challenges facing the media, and a full chapter devoted to the newest mass medium, the Internet. Also included is a greater focus on issues of governance in the media to highlighting the influence the media have on our political system. Professionals of mass communication/media and others interested in the topic.
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Humanidades Humanidades (4to. Piso) P 90 V858m 1999 (Browse shelf(Opens below)) 1 Available 00000122401
Browsing Biblioteca Juan Bosch shelves, Shelving location: Humanidades (4to. Piso), Collection: Humanidades Close shelf browser (Hides shelf browser)
P 90 V634o 2004 Oralidad y poder : herramientas metodológicas / P 90 V652 1990 Videoculturas de fin de siglo / P 90 V818m 1990 La médiacratie / P 90 V858m 1999 The media of mass communication / P 90 V858m 2005 The media of mass communication / P 90 V858m 2007 The media of mass communication / P 90 V898 1986 Voix multiples, un seul monde /

Accompanying CD-ROM "new interactive edition, practice texts, hundreds of web links customized to text, learning activities, audio and video study aids."--Cover
Disc: Copyright 2000

Television. Radio. Newspapers. Magazines. And now the Internet. Everywhere one looks today, one is bombarded by some form of the media. It is a very powerful force in our culture indeed. It is only through a complete understanding of the media -- and its influences, biases, power, uses, and challenges -- that one could utilize the media to his or her full advantage. This book uses the media to teach the media. Providing up-to-date coverage of media industries and issues along with a thoughtful recounting of key events in media history, the book helps readers to comprehend the complexity and impact of the media today. Every chapter reflects the most current statistics, issues, and challenges facing the media, and a full chapter devoted to the newest mass medium, the Internet. Also included is a greater focus on issues of governance in the media to highlighting the influence the media have on our political system. Professionals of mass communication/media and others interested in the topic.

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