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Business and competitive analysis : effective application of new and classic methods / Craig S. Fleisher and Babette E. Bensoussan.

By: Contributor(s): Language: English Publication details: Upper Saddle River : Pearson Education, 2009Description: 491 p.: ill.; 25 cmISBN:
  • 9780131873667 (hardback : alk. paper)
  • 0131873660 (hardback : alk. paper)
Subject(s): DDC classification:
  • 658.4/032
LOC classification:
  • HD 38.7  F596b 2009
Contents:
Part I - Analysis Theory Preface 1. Business and Competitive Analysis: Definition, Context, Benefits 2. Performing the Analysis Process 3. Avoiding Analytical Pitfalls 4. Communicating Analysis Results 5. Applying the FAROUT method Part II ? Techniques Section 1 - Competitive 6. Industry Analysis/Nine Forces 7. Competitive Positioning 8. Business Model Analysis 9. SERVO Analysis 10. Supply Chain Analysis Section 2 ? Enterprise 11. Benchmarking 12. McKinsey 7s Analysis 13. Shadowing 14. Product Line Analysis 15. Win/Loss analysis Section 3 ? Environmental 16. Strategic Relationship Analysis 17. Corporate Reputation Analysis 18. Critical Success Factor Analysis 19. Country Risk Analysis 20. Driving Forces Analysis Section 4 ? Evolutionary 21. Event and Timeline Analysis 22. Technology Forecasting 23. War Gaming 24. Indications and Warning Analysis 25. Historiographical Analysis Section 5 ? Financial, Probabilistic & Statistical 26. Interpretation of Statistical Analysis 27. Competitor Cash Flow Analysis 28. Analysis of Competing Hypothesis (ACH) 29. Linchpin Analysis
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HD 38.7 F596b 2009 (Browse shelf(Opens below)) 1 Available 00000131465

Part I - Analysis Theory
Preface
1. Business and Competitive Analysis: Definition, Context, Benefits
2. Performing the Analysis Process
3. Avoiding Analytical Pitfalls
4. Communicating Analysis Results
5. Applying the FAROUT method
Part II ? Techniques
Section 1 - Competitive
6. Industry Analysis/Nine Forces
7. Competitive Positioning
8. Business Model Analysis
9. SERVO Analysis
10. Supply Chain Analysis
Section 2 ? Enterprise
11. Benchmarking
12. McKinsey 7s Analysis
13. Shadowing
14. Product Line Analysis
15. Win/Loss analysis
Section 3 ? Environmental
16. Strategic Relationship Analysis
17. Corporate Reputation Analysis
18. Critical Success Factor Analysis
19. Country Risk Analysis
20. Driving Forces Analysis
Section 4 ? Evolutionary
21. Event and Timeline Analysis
22. Technology Forecasting
23. War Gaming
24. Indications and Warning Analysis
25. Historiographical Analysis
Section 5 ? Financial, Probabilistic & Statistical
26. Interpretation of Statistical Analysis
27. Competitor Cash Flow Analysis
28. Analysis of Competing Hypothesis (ACH)
29. Linchpin Analysis

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