The complete guide to book marketing / by David Cole.

By:

Cole, David, 1945-

Material type: Text

TextLanguage: English Publication details: New York : Allworth Press, c1999.Description: xvii, 267 p. ; 23 cmISBN:

1581150288
9781581150285

Subject(s):

DDC classification:

002/.068/8 21

LOC classification:

Z 471 C689c 1999

Contents:

Introduction: Marketing is Everything--Everything is Marketing -- Informed Strategies -- Publishers and Authors Working Together -- Book Marketing Boot Camp -- The Difference Between Sales and Marketing -- Maximizing Revenues -- Making Your Efforts Cost-Effective -- Calculating the Financial Parameters -- A Model Profitability Analysis -- How Much Should You Spend? -- Put Your Marketing Plan on Paper -- Start Marketing Now -- Marketing Timeline -- Fundamental Strategies for Your Book, List, and Company -- Create a Package That Attracts Buyers -- Know the Competition -- Publish for the Frontlist and the Backlist -- Advertise Only When Appropriate -- Build and Market a Publishing Identity -- Brand Your Company, Imprint, or Series -- Partner with Nonpublishing Organizations -- Marketing and Sales in the Book Trade -- Trade Distribution -- Helping the Stores Sell Your Books -- BookExpo America and the Regional Trade Shows -- The Independents, the Chains, and the Net -- Foreign Trade Sales -- The Library Market and How to Reach It -- Make Your Books Librarian-Friendly -- Keeping Libraries Informed -- The Vital Importance of Reviews -- Other Influences on Library Buying Decisions -- Library Distributors -- Library Wholesalers -- Library Meetings -- Direct Mail -- Advertising -- Author Appearances -- Selling Direct -- Reader Response Cards -- Back-of-Book Catalogs -- Back-of-Room Sales -- Book Fairs, Trade Shows, and Conventions -- The Internet -- Building a Direct-Mail Program -- It's All in the Numbers -- The Joy of Testing.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Humanidades	Humanidades (4to. Piso)	Z 471 C689c 1999 (Browse shelf(Opens below))	1	Available		00000124274

Includes bibliographical references (p. 249-250) and index.

Introduction: Marketing is Everything--Everything is Marketing -- Informed Strategies --
Publishers and Authors Working Together --
Book Marketing Boot Camp --
The Difference Between Sales and Marketing --
Maximizing Revenues --
Making Your Efforts Cost-Effective --
Calculating the Financial Parameters --
A Model Profitability Analysis --
How Much Should You Spend? --
Put Your Marketing Plan on Paper --
Start Marketing Now --
Marketing Timeline --
Fundamental Strategies for Your Book, List, and Company --
Create a Package That Attracts Buyers --
Know the Competition --
Publish for the Frontlist and the Backlist --
Advertise Only When Appropriate --
Build and Market a Publishing Identity --
Brand Your Company, Imprint, or Series --
Partner with Nonpublishing Organizations --
Marketing and Sales in the Book Trade --
Trade Distribution --
Helping the Stores Sell Your Books --
BookExpo America and the Regional Trade Shows --
The Independents, the Chains, and the Net --
Foreign Trade Sales --
The Library Market and How to Reach It --
Make Your Books Librarian-Friendly --
Keeping Libraries Informed --
The Vital Importance of Reviews --
Other Influences on Library Buying Decisions --
Library Distributors --
Library Wholesalers --
Library Meetings --
Direct Mail --
Advertising --
Author Appearances --
Selling Direct --
Reader Response Cards --
Back-of-Book Catalogs --
Back-of-Room Sales --
Book Fairs, Trade Shows, and Conventions --
The Internet --
Building a Direct-Mail Program --
It's All in the Numbers --
The Joy of Testing.

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