Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook.
Material type:
TextLanguage: English Publication details: Philadelphia, PA : Kogan Page, 2011.Edition: 5th edDescription: xviii, 483 p. ; 25 cmISBN: - 9780749461935
- 0749461934
- 9780749461942
- 0749461942
- 658.8/02 22
- HF 5415.123 S656m 2011
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5415.123 S656m 2011 (Browse shelf(Opens below)) | 1 | Available | 00000124296 |
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| HF 5415.12 L863s 2016 Social Media made me Rich: Here's how it can do the same for you / | HF 5415.123 E12h 2007 Herd : how to change mass behaviour by harnessing our true nature / | HF 5415.123 E28m 2007 Marketing communications / | HF 5415.123 S656m 2011 Marketing communications : integrating offline and online with social media / | HF 5415.125 H867 2007 Hoy es Marketing : Innovación, tendencias y buenas prácticas: Madrid, Valencia, Zaragoza, Pamplona, Bilbao, Sevilla : Libro de ponencias / | HF 5415.125 K87r 2020 Retail 4.0 : 10 reglas para la era digital / | HF 5415.125 S472d 2013 Data driven marketing for dummies / |
Includes index.
New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.
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