Platform revolution : how networked markets are transforming the economy and how to make them work for you / Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary.

By:

Parker, Geoffrey (Geoffrey G.)

Contributor(s):

Material type: Text

TextLanguage: eng Publisher: New York ; London : W. W. Norton & Company, [2016]Edition: First EditionDescription: xiii, 336 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780393249132 (hardcover)
0393249131 (hardcover)

Subject(s):

DDC classification:

658.8/72 23

LOC classification:

HF 5415.1265 P239p 2016

Contents:

Today: welcome to the platform revolution -- Network effects: the power of the platform -- Architecture: principles for designing a successful platform -- Disruption: how platforms conquer and transform traditional industries -- Launch: chicken or egg? Eight ways to launch a successful platform -- Monetization: capturing the value created by network effects -- Openness: defining what platform users and partners can and cannot do -- Governance: policies to increase value and enhance growth -- Metrics: how platform managers can measure what really matters -- Strategy: how platforms change competition -- Policy: how platforms should (and should not) be regulated -- Tomorrow: the future of the platform revolution.

Summary: "Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HF 5415.1265 P239p 2016 (Browse shelf(Opens below))	1	Available		00000140105

Includes bibliographical references and index.

Today: welcome to the platform revolution --
Network effects: the power of the platform --
Architecture: principles for designing a successful platform --
Disruption: how platforms conquer and transform traditional industries --
Launch: chicken or egg? Eight ways to launch a successful platform --
Monetization: capturing the value created by network effects --
Openness: defining what platform users and partners can and cannot do --
Governance: policies to increase value and enhance growth --
Metrics: how platform managers can measure what really matters --
Strategy: how platforms change competition --
Policy: how platforms should (and should not) be regulated --
Tomorrow: the future of the platform revolution.

"Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues

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